An update, for those interested in such things. That homey little biotech company (supporters of the new technology were loving this referral of the
tiny less than a dozen concern)…has…who’da thunk…been aquired. Yes, a week after the release of ARCTIC tm apples, the company was bought up by Intexon, another jillion dollar corporation, but with our best interests at heart. In their pr literature they wax about feeding the starving world. How nice. “A better world through better DNA” is the company slogan. Apparently the old DNA just won’t do.
Interestingly, Cornell in 2013 had released a classically bred apple (Dr Susan Brown I think spearheaded this), called “Ruby Frost”. This variety, you guessed it, is bred to be slow to brown. (We will refrain from mentioning Brown not wanting brown apples). So, whatever we think about slow oxidation and its place in the hierarchy of food priorities, it is apparently possible without genetic engineering.